Linah Coffee
package design study
In this study, the goal was to create a coffee company name, identity, and three packages that incorporated that identity. The brand I created is an Arabica coffee company called Linah, the Arabic word for passion. The three packages include a whole bean product, pre-ground product, and an iced coffee beverage.
freelance client
Fumare Lounge is a hookah lounge located in the Chicago suburb of Schaumburg, IL. They are committed to bringing their customers the finest quality of tobacco, along with providing a hip and modern lounge to relax in with friends. For this client, I was asked to create a poster design for a business convention they attended, and create a menu design for them to use in their lounge. All keeping the same look and feel that they previously had.
company identity study
For this study, I created a logo and stationary system for a fictional start-up airline company. The goal was to create a modern name/logo that could be used as the identity for this new airline company.
identity and brochure study
The HOW Design Conference is an event run every year by HOW Design Magazine. For this study, the goal was to create a logo/identity that could be used for the theme of the conference. In addition to the identity, I also created a mailable brochure that would be sent to all people who signed up to attend the conference. The brochure is a gated fold piece that slides into a brightly colored envelope sleeve that cannot be missed in your mailbox.
magazine identity study
The goal for this study was to create a business magazine name/identity, along with six spreads for two different stories. I chose the name Practice with the intention that it would be a business magazine that focused on giving its readers tips and insight on how to strengthen their business, along with insight on the success of other large businesses.
classicle poster study
This study is based off of the early 1900's German poster style called "Plakatstil." The style's characteristics were; the use of one simple illustration accompanied by the name of the company. It was a very minimalist approach to advertising and was very popular across Europe in the early 1900's. This poster is advertising the release of new fixed gear bicycle frames by the bike company, FBM.
freelance client
Tomex publishing is a new publishing company started by Wendy Posey. When approached for the identity of her new company, she wanted a logo that looked professional, but also incorporated a reference to her curly hair. The name "Tomex" is a combination of her two children's names. After the logo, I was also given the task of designing her stationary system. I am also currently working with Wendy to design the cover her first book which is scheduled to be released later this year.
Only Juice
brand identity study
The goal of creating Only Juice was to create a brand of juice who's main focus was that their products contain no additives or preservatives. Their product contains "only juice." The target market are the young to middle aged health conscious consumers. The main goal of the study was to create an identity that would emphasize the fact that there is nothing but juice in their product by using simple and minimal designs, but also let the brand stand out and not get confused with other health fruit juice brands. The examples you see are promotional posters that could be used in stores or cafes that carry Only Juice. You can also see the prototype packages.
